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Media

Pep up your company image with a Press release

Today’s  business is all about the right branding. The first step towards creating a positive brand image is to get the news out. Get people to read about you in traditional media and internet. The easiest way to achieve this objective is through a Press Release. But not all of us can afford to employ a public relations team, fret not, Press Release Solutions comes to the rescue. Press Release Solutions helps you communicate your message to the world by writing a press release for your company and also distributing it through the right channels so that it reaches out.

With Press Release Solutions, there are many options available that can justify your need. Their basic package is a 400 word news release drafted by their experts and released to the media. They also have advanced packages to take your company news to the next level through the Internet and News Wires. Each of these packages can be customized to suit your needs and are very reasonably priced.I have worked with them in the past and found them very professional  and they gave a good value for the money i spent. So while you figure out the business part of your company, leave the PR work to the experts.

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Tuesday, October 21st, 2008 Business, Internet, Media, News No Comments

Personality Development Books: A marketing gimmick

Personality development books sell like hot cakes on the stands of any book store. I’m contemplating if I should pity their innocence, or loathe their ignorance - the ultra-optimists who buy these books! The naive people believe that they are eternally inspired and could shed pearls of wisdom on reading these books. Well, screw them all!

These books are such awful pieces of writing in farce, that I’m disgusted with the ideas promoted by them. They bank on the psychology of the emotionally vulnerable and the mentally susceptible to fatten their bank balances and public image. They spread this absurd idea about External Motivation. For God’s sake how can you be permanently enlightened by means that are alien to your mind. Motivation has to be necessarily internal and self driven; it is the quality of the self sufficient individual. Sustained levels of zeal and consistency in focus could be achieved only by the Self.

Tell me if I’m not right; and I raise this argument out of my own experience. Let say you finish reading such a blasphemous book today, you would be fully charged and pumped up the next day - this I totally agree. But two weeks down, are your energy levels still the same? One month down, are you not back to your own sweet self? Has the book made any change in you at all, in even the short run? This would probably happen to 99% of the bourgeoisie who read them. Well if you are among the other lucky microscopic minority, Kudos! If you do not agree with me, please tell me - would you be reading this sort of ludicrous parody every month till you die? Or do you suppose that you would get used to being efficient by prolonged reading of such mockery?

My point here is not to stress that these books are absolutely useless, but that they only help a very few. The masses are hardly effected. Some authors even go to the extent of twining their ridiculous views with spirituality. Perhaps they should file a patent for those theories :P If its the moral support that you want please be faithful to your religion. You could as well read the Bible, Koran or the Bhagavad Gita. Whatever little sense that our grotesque autors make - it would always be a minor subset of these materpieces!

Comments and criticism welcome!

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Monday, October 20th, 2008 Media, Personality 1 Comment

Effective Business Communication

Do you own a small business and long to communicate effectively with members, clients and peers? Is the lack of proper communication channels a hindrance to your non-profit ’s or company’s growth. I had this problem and to a rover wandering astray in the desert, the oasis came to the rescue - iContact Email Marketing.

This is your all in all, one stop site for your written communication problems. This is the best site you can choose to send out email newsletters. The point to note with iContact’s direct email marketing is that, the quality of the service/solution is outstanding. The site guarantees you with high inbox deliverability. The easy to use interface provided by them could even make a chimpanzee think of sending mails!

There are over 300 email templates to choose from and moreover iContact offers services like autoresponder, surveying and blogging at no extra premium. All this comes at a very nominal fee. The modest package starts at as low as $9.95; for enterprises or corporates it starts at $660 per month. iContact is so big that it has 15,000 satisfied customer and quite a few Fortune 500 companies as its clients. So choose the professional pioneers in the market. Make the right choice!

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Wednesday, October 15th, 2008 Media 1 Comment

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